It is crucial to have a powerful business slogan or tagline because it will make your company memorable in the minds of your consumers. Creating a tagline or slogan is essential to get your business remembered and noticed by your prospects and build up your brand awareness.
There are several reasons why you need a strong business slogan or tagline, but one of the most important reason is to stand out and get remembered by your customers and prospects
In fact, it will highlight the benefits and express emotion about what you offer, and this will build-up the emotional connection between your business and your consumers. Emotional connection is important to move them into action, and it is proven to have a large impact on their decision-making process.
How do you create a phrase or tagline that will convey emotion and is unique to your branding?
These are the steps you need to take to produce a worthy tagline for your business:
Create a tagline that best describes your business
Your tagline is a permanent description that applies to your brand, so you need to capture the essence of your business and the benefits it offers. It best to create a catchy tagline that will be remembered by your consumers.
When it comes to slogans, you can create a unique phrase specifically for a particular campaign. For example, the tagline of Disneyland theme park is “The Happiest Place on Earth,” the common slogan they used for some of their campaigns will include the following:
- “I’m going to Disneyland.”
- “Where the magic began.”
- “Happiest homecoming on Earth.”
- “Where dreams come true.”
Always think about the uniqueness of what you offer
When creating a tagline, you should always think about the uniqueness of your product and services. It’s always wise to seek the help of your friends and family members and brainstorm ideas of what exactly defines your business.
The question should include the following:
- What are the benefits we have that our competitors don’t have?
- What is our main selling point?
- How our services and products make the lives of our customers easier?
- What makes our business unique, and how do we stand out from our competitors?
Think about your core values
Your core values might not be obvious to your staff and customers, so it’s important to bring these up when creating your business taglines and slogans.
If you think your core values are not that obvious, you will want to spend some time determining your core values and let acquaint your staff to apply these to your business.
What are the best words that best describe your business?
When you’re already brainstorming with your staff or family members, think about the most relevant words that could be associated with your brand. Think about the verbs, nouns, adjectives that could be associated with your business.
Are there any common terms that your customers use when describing your services and products?
These unique descriptions can be your starting point when uncovering your client’s perception of your business.
Make your tagline simple and short
One of the most memorable taglines is short and simple like those used by top US companies, with the longest at only 12 words. Here are some examples:
- Keep Walking – Johnny Walker
- Melts in Your Mouth, Not in Your Hands – M&Ms
- A Diamond is Forever – De Beers
- Think Different – Apple
- Just Do It – Nike
These are just some of the well-known taglines, and they contain play of verbs and adjectives. So, it’s best to use words that are simple but memorable.
Use figure of speech in your slogans and taglines
You can make your taglines and slogans memorable by organising words into patterns, which is commonly known as a figure of speech.
Here are some examples:
Triad (using three similar words):
- Work Hard. Have Fun. Make History. – Amazon Inc.
- Enrich. Empower. Equifax
- Power. Reliability. – Micron Technology
Alliteration (repeating consonants):
- Fueling the Future. – Tesoro Petroleum Co.
- Passion. Possibilities. – AbbieVie
- Every Connection Counts. – TE Connectivity Ltd.
Assonance (repeating vowel sounds):
- It’s Amazing What Soup Can Do! – Campbell’s Soup
- Do you Yahoo? – Yahoo Inc.
- The safer way to pay online. – PayPal
- Anticipate Innovate Accelerate – Cerner
Antithesis (juxtaposing opposites):
- More Control. Less Risk – St Jude Medical
- Expect More. Pay Less. – Target Corp.
- Work Globally, Act Locally. – Whirlpool Corp.
Antimetabole: (when two or more clauses are balanced against each other by the reversal of their structures):
- Fun For All. All For Fun. – Carnival Corp.
- All for Good. Good for All. – Alliance Data Systems
If you want to learn more about figures of speech, you can find several resources on the web.
Always ask for feedback from your customers and staff
If you want to make your tagline and slogan powerful and memorable, you can always ask people around you for feedback and suggestion, especially from people who are familiar with your business like your staff and avid customers.
Use your newly created slogans and taglines
After creating the best tagline for your business or slogan for your campaign, you can now use it on both your online and offline advertising campaigns. You can also update your logo and include the latest tagline that you’ve created.
Most importantly, you can now use it on company communication like email signatures, billboards, and store banners.
You can also use your tagline on social media sites to build up your branding and help people recognise you through your new tagline. You can even use your tagline on your website so that it can be picked up by search engines.
Big businesses and corporations invest a large amount of money and time in developing their taglines and slogans, but you don’t need to spend a lot of money in creating the most memorable tagline for your business.
It’s always fun to create a unique tagline and slogan for your business, but the most important thing is to make it relevant and memorable that your consumers will always associate it with your business.
We at Bizzloans also have a unique tagline: Let us Help You Grow Your Business.