No matter what type of business you have, it’s essential to promote it to your target market in order to achieve success. Marketing can help you build your brand, grow and retain your customer, increase awareness towards your products and services.
There are various ways of marketing your small business in New Zealand.
Here are five ways to better market your business to your potential clients.
List your small business on Google My Business
One of the most important ways of being found online is to list your business with Google My Business. This will allow you to list your business which includes your business name, address, phone number, photos, trading hours and directions.
Therefore, when someone searches for a product or service and your business is the most relevant one in a particular area, Google will put your business on the top of the search results.
This will give people all the details they need to contact your business, so it will help you find relevant customers and convert them into paying clients.
Launch a promo or competition
If you want to engage and attract your potential customers, it’s always good to start an old-fashioned competition to get their personal details (names and email addresses) and eventually send them promotional emails about your products and services. The prize for your competition can ideally be a product or service that will showcase your latest offering.
The competition can be promoted using your website, blog or on social media. You can also announce the winner on either your site or on social media.
Promoting your business on social media
Another way of promoting your business is through a relevant social media platform. So, you need to master which social media channel is appropriate to market your business. If you’re running a fashion retailer business, you can use Instagram or Pinterest. These platforms are great for delivering high-quality images of your products.
However, if you have an accounting firm and you want to market your business to your potential clients, then you can opt for LinkedIn to widen your business network and position yourself as an authority in your field.
Another good option is Facebook because you can create communities of followers to your brand. You can also use Facebook business pages to promote your regular offers. Regardless of the platform, you’re going to use to promote your business; you’ll need to understand that you’ll be investing time and that will include answering questions and starting conversations with potential customers.
The most important part of social media marketing is sharing curated and unique content that will provide info about your products and services, and, more importantly – engaging your prospects so they will be converted to paying customers in the long run.
Partnering with other small businesses in New Zealand
If you want to promote your business via word of mouth, then you might want to align yourself with other small businesses that are already in your industry. These businesses can help you grow your network and build up your reputation in your chosen market.
For example, if you’re a wedding planner, then it would be wise to partner with a restaurant that hosts weddings in your area. The services your offer will be complementary to their business so that it will benefit both your businesses in the long run.
You may also want to approach a patisserie, local florist, and a winery to create a referral network.
If you have the budget, then you can launch a paid ads campaign through a local newspaper, Google Adwords, and Facebook Ads. You can target a specific type of market or potential clients if you’re going for Pay Per Click Ads on Google Adwords or Facebook ads because these platforms can let you pinpoint the type of potential client that is relevant to your business.
That is why it’s important to consider your specific target audience and use these marketing platforms to reach them. The important thing here is always to measure the results of your campaign and determine if the ROI is worth the costs.
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