If you’re a small business owner in New Zealand and a competitor suddenly opens a store near you or have sprung up in the market that you comfortably occupy, then chances are you will feel a bit anxious.

You may be tempted to focus on knocking out your competition out of your market, but it would be wise to look at your own business and check your current products – see what you can do better and give yourself a better chance to dominate your current market.

Here are four tips to consider:

  1. Provide the best customer service

One of the most effective ways to stand out in your chosen market is to provide better customer service. Whatever your business is, it’s essential you are consistently helpful, friendly and reliable to your clients so they will keep coming back.

Just think about it, if your business can provide outstanding service by offering your customers a team of well-trained staff that can help them with their needs and issues in a prompt and timely manner, then your customers will even promote your business to their friends and colleagues. This will give you an edge over your competitors and build your reputation in your current market.

You may also want to create a positive workplace culture that will encourage your team to be at their best. The best way to do this is to reward your team every time they show the right behavior or if they have a fast turnaround when it comes to solving customer issues and queries.

  1. Level up your branding

We all know that branding is an essential part of any business today, so if you’re using the same logo and images for your business then maybe it’s good to refresh them and create better branding for your business. Of course, these may include – signages, logo, business cards and an updated website.

You may also want to update the look of your store and office. It’s a good idea to repaint your store or office, update your furniture, and new signage that is more appealing that your old one.

A good example is a café where you can paint the walls with a new refreshing color, or even install several artworks that will create a better ambiance for your patrons. You may even display a new set of baked goods on your counter. These little touches can make a big difference in how your store feels and looks and eventually attract more customers in the long run.

  1. Make your offerings unique

Some of the most successful businesses in New Zealand are NOT the ones who try to replicate what their competitors are doing, but instead those who look at what they uniquely offer and build on that.

Honestly, replicating what your competitors are offering is not a bad thing if you can create a better product that what they have, but most of the time it’s much better to look at what you currently have and why it’s different from your competitors.

In short, you need to identify your specialty and what makes you unique in your niche area of expertise and look for better ways to improve your current offerings.

  1. Invest in your marketing campaigns

When there’s a new competition in your current market, it’s also wise to ramp up your marketing activity. But it’s important to determine your marketing goals and what you want to achieve, your budget, and how you will measure the ROI.

If you’re anxious that your competition will steal your customers, then it’s best to implement a loyalty program that is focused on retaining your existing customers. Another effective way of promoting your business is to showcase your rewards and emphasize these in any of your marketing campaigns to demonstrate that you provide quality products and services.

A good example is a hair salon where you can showcase and promote the wards you’ve won in the past, so people can see that you are providing quality services that are above your competitors.

You can also showcase your awards on your website with the hopes that potential clients will see you as an authority in your field.

For most small business owners in New Zealand having a new competition is a reason for concern, but you should look at it the right way. Competition should allow you to improve your offering and think about what other things you can improve your business so you will eventually grow your business in the long run.

If you have a business in NZ and you’re looking to grow your small business and want to acquire the funds to help you do it. You can contact Bizzloans.co.nz for an unsecured business loan.


russell barret small business owner new zealand small business loans

Russel needed an injection of cash to pay his employees while he was waiting to be paid. We were able to have the funds in his account 48 hours after he first applied.

small business loan for nz - max

Max needed funds to renovate his restaurant in NSW. He didn’t want to put his property on the line to secure a loan with the bank. We were able to get him over 100k without offering any security.

anna smith business loan new zealand

Anna needed funds to renovate her practice in Adelaide. We were able to get her the funds she needed with only providing her business bank statements and photo ID.



Week Days9:00 – 5:00
Saturday9:00 – 1:00

0800 839 383


Level 27, PwC Tower,
188 Quay Street,
Auckland 1010, New Zealand


Our mission is to make it as simple as fast as possible for business owners to get the finance they need to grow their business

To create a dynamic platform that brings the most up to date finance deals to business owners

To negotiate with our lenders to bring you the best possible deals. We will make sure that we will never be beaten on rate

Get a quote

Our quotes take less than 3 miuntes and can be done fully online. They are fast simple and won’t affect your credit score.


4 Ways To Deal With Business Competition

Get the funds your business needs to grow with a small business loan from bizzloans.co.nz. We smash our competitor’s rates and have flexible payment terms to suit your business.


  • Level 27, PwC Tower, 188 Quay Street,
    Auckland 1010, New Zealand
  • 0800 839 383