You don’t have to shoot arrows in the dark when it comes to sales and marketing in your business. There are tried-and-tested strategies that will make it easier for you to succeed in your campaigns. Here are the highly recommended hacks that entrepreneurs shared which have brought tons of direct and indirect sales for them.
Provide Valuable Content
Content marketing solidifies your brand in the mindset of a wide audience. Your content will benefit both your business and customers. Customers benefit from the value given by your content, and this in turn, will result in sales for you. There’s power in the knowledge sharing aspect of your content marketing, and you should focus heavily on it. As Neil Patel says, one-fifth of your overall time in a week should be focused on content creation. The rest of the week should be marketing that content to reach as many people as possible.
Running a marketing campaign is not just about selling. You have to create high-quality content that will engage your audience and make them more likely to buy your product. You can do this by experimenting with different types of content. It can be social media quotes, infographics, videos, podcasts, and so much more.
Post high-quality content and mix it up with promotional posts on your social media channels. It’s about getting more eyes on what you’re selling and engaging your target market. It would all boil down to getting people to talk about topics that are relevant to the product you’re promoting.
Remember to give more valuable content than direct selling of a product. Once you’ve gained a sense of trust from your target market, more and more people will go for what you’re selling.
Take Advantage of Free or Low-Cost Tools to Boost Your Marketing Campaigns
You don’t need to shell out a lot of money for marketing and advertising. There are a lot of free or low-cost tools out there that can help you push forward effective campaigns. Use a freemium email marketing tool such as MailChimp, which allows you to build an email list and send out offers or newsletters.
You can also use a social media monitoring tool like Mention to track the pulse in your market. Make the most out of free surveys and website pop-up tools to determine what kind of content your audience is interested in. To complete your low-cost marketing arsenal, track your campaigns and compare it to other types of advertising with the use of Google Analytics and Google AdWords.
Focus Your Efforts
Going for the right social media platform is crucial to the success of your campaigns. One platform might be more effective than the other, which is why you have to know where your target market is usually engaging.
For example, if you are targeting women in a certain city, search for related groups on Facebook and LinkedIn. Facebook users are mostly into entertainment and catching up with their loved ones. LinkedIn is all about professionals looking for opportunities. For Twitter, it’s about conversations and looking into hot topics. For Pinterest, it’s all about getting inspiration and ideas from curated content. Make a strategy on how you’ll make the most out of all these platforms and focus your efforts on which tactics work.
Email newsletters are the most effective way of bringing leads and sales to your business.
You have to earn the trust of your subscribers for them to be willing to hear you out – and also buy the products you’re selling. Get to know your subscribers more by knowing what they want, the issues or concerns they have, and what they are responding to your emails. You can do this by checking which email titles they are opening, what content or links they’re clicking, and other factors shown in your EDM analytics.
As with other marketing efforts, you have to provide valuable content to your subscribers. Know which content they are engaging in and provide more of that type of content. Keep expanding the list of content ideas you can generate by knowing what topics your subscribers are interested in. You can also offer surveys to your email list to get to know them more. To get more people to answer your surveys, you can give them freebies, discounts, or perks which will make them more likely to respond to you.
You can also mix up the types of emails you send out. This way, your email list would know that you provide a variety of offerings they can benefit from. Here are some of the ways that you can build up engagement from your subscribers.
Content Emails: These are emails that consist of your in-house content and shared content from others. Offer valuable advice, tips, tricks, news, and updates on recent trends. The goal here is to amplify the vibe that you’re building up with your email list.
Sales and Promotional Emails: After engagement emails, you can start sending out sales emails, which also offer value to your list. Do not do hard selling. Instead, you can provide content and inject it with a little bit of your sales here and there. Short and succinct sentences, which are powerful enough to influence your subscribers to buy, is always a winning tactic.
Relationship Building Emails: Here’s where you strengthen your engagement with your email list. Let them know more about your brand and prompt them to follow you on social media. You can also share valuable insights about your values and principles which will make them see that there’s a real person they can connect to behind your brand. Let them know the causes you’re supporting and other things that you can offer to help them with your niche.
Remember that it’s about getting an active engagement with your list so that they will be more than willing to opt into your offers. Building a relationship through the valuable content that you can offer will bring in great results for every email blast.
Avoid These Pitfalls
Focusing on quantity more than quality will actually do more harm than good in business. Hit the brakes in your plans to do more and more, as the following don’ts should be avoided:
Don’t bombard your followers with requests to try the product your offering.
Don’t promote your links or products in irrelevant groups and forums, or those online groups that are no longer active.
Don’t message users and groups everyday. Give a reasonable amount of time after every post before you post again.
Don’t forget to capitalise on the right opportunities at the right time. Take note of holiday seasons or trends which will allow you to market your product offering effectively.
Don’t neglect to verify if the people you’re reaching out to may already know about the product.
Don’t forget to give time and effort in building your social media presence.
Don’t give up! Building a strong sales structure takes time and effort. When you have finally done the hard work of building up your income stream, money will flow through easily.
Don’t be afraid to test out new strategies, and keep testing ideas if they bring in the results you want. Get a good hold of your target audience and focus your efforts on the marketing tactics that work. This way, your campaigns will bring about a good cash flow that you can always tap into.
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